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Filmmaker. Storyteller. Making AI nostalgia videos that hit 30-somethings right in the chest. Weekly stories about the Australia we're forgetting, the craft of making it, and thoughts on what's worth keeping.

This is where I write about why it matters.

Latest

The Boring Stuff

Apr 3, 2026

What AI actually does at my agency on a Tuesday afternoon.

It Hit Home This Week

Mar 21, 2026

Atlassian cut 1,600 people. Meta's planning 20%. The pattern is getting harder to ignore.Atlassian cut 1,600 people. Meta's planning 20%. The pattern is getting harder to ignore.

The Law Finally Said What We Already Knew

Mar 11, 2026

The courts just confirmed what creatives have felt in their bones: the human part is the part that matters.

The Quiet Part Out Loud

Mar 7, 2026

Jack Dorsey just said what every CEO is thinking. Here's what nobody's saying back.

We've Done This Before

Feb 22, 2026

Every generation thinks they're the first to face this. None of them are.