Welcome to my newsletter.

Filmmaker. Storyteller. Making AI nostalgia videos that hit 30-somethings right in the chest. Weekly stories about the Australia we're forgetting, the craft of making it, and thoughts on what's worth keeping.

This is where I write about why it matters.

Latest

$2.5 million for a moat

Jul 27, 2026

An Australian agency spent 18 months building an AI platform to defend its core work. I think they defended the wrong thing.

Someone made a hit piece about me. Here's the truth.

Apr 27, 2026

A reel about AI nostalgia content went semi-viral this week. The comments called me a propagandist. I figured you should hear my side.

The pricing crisis nobody wants to talk about

Apr 21, 2026

AI can approximate a $15,000 deliverable for $20 a month. So what are you actually selling?

I hate AI

Apr 10, 2026

...is what I'd say if I wanted the click. Here's what I actually think after a year of using it every day.

The Boring Stuff

Apr 3, 2026

What AI actually does at my agency on a Tuesday afternoon.